Before you begin
A connected LinkedIn Company Page, Facebook Page or Instagram account and published posts to analyze.
Step by step
Choose the brand and network
Open Community & Performance and choose LinkedIn, Facebook or Instagram. Confirm the connected Page or account.
Read Posts & Performance
Select a reporting period and review post results. LinkedIn includes impressions, clicks and engagement. Meta reporting includes views or reach and interactions such as likes, comments, shares and saves where supplied by the network.
Compare and explore
Compare periods, inspect ranked posts and read summaries and Insights. Open a post to see its original context. Network-specific metrics and data coverage appear in the workspace.
Manage conversations
Use Conversations to review comments and replies, respond with the correct brand identity and follow up on open audience interactions.
Plan the next campaign
Use the strongest topics, formats and audience questions as direction for the next brief. Keep the report period in mind when comparing new and older posts.
What success looks like
You know which posts attracted attention and which audience conversations need a response.
If something goes wrong
Check connection permissions and the reporting date range if data is missing. A metric the network has not returned is different from a measured zero.
Contact LaserPulse with the item reference and visible error.
Keep moving
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