Campaign Brief Template
Topic, audience, goal, tone, platform targets, visual direction, and approval chain in one page. Complete this before every pipeline run for consistent, on-brief output.
Why a brief before every campaign
Even with AI handling production, the quality of output depends on the quality of the brief. A vague brief produces a vague campaign. A specific brief — with clear audience, goal, tone, and key message — produces content you can publish with minimal editing.
Completing this brief takes 5 minutes. It saves 20 to 30 minutes of editing on the back end.
LaserPulse tip: Use this brief as your pipeline input. The more specific your inputs — audience, tone, key message, forbidden language — the less time you spend in the approval step.
Brief sections
Campaign basics
Topic, business goal, and the single most important message you want to land with this campaign.
Audience definition
Who this campaign is for, their primary pain point, and what they need to believe to take action.
Platform and format targets
Which platforms to publish on, priority order, and any format-specific instructions.
Tone and visual direction
Tone for this specific campaign, visual style, and any brand constraints to apply.
Brief template
Campaign Brief
How to get the most from it
- Be specific on audience: "Marketing directors at B2B SaaS companies" outperforms "marketers"
- One key message only: Campaigns that try to land three messages land none of them
- Fill in the Avoid section: This is often the highest-value field — it prevents the most common editing issues
- Complete before every run: Even for recurring topics, a fresh brief catches new angles and prevents repetition
Related resources
Start producing campaigns today
Turn one topic into a complete multi-platform campaign package in 3 to 6 minutes.